DORM ROOM DIMES
Vintage Clothing Shop
Founder/ CEO: Andrew Orticio | Creative Director: Andrew Orticio | Photographer: Edward Kim
Vintage clothing on a college student’s budget, founded out of a UT Austin dorm room.
- Sourced, marketed, and sold vintage clothing amassing over 1500 online followers, 1000 items sold, and $15,000 in sales
- Developed marketing strategy and brand voice per research on competitors, consumer insights and local Austin culture
- Organized pop-up markets and partnered with numerous local companies, non-profits, and AAPI organizations to give back to community
- Created over 10 promotional advertisements and drops, attracting over 25k social media views across all platforms